When I was approached by this team of visionaries I was immediately captivated by the incredible potential of this initiative. Working with Silicon Valley insiders at a project aimed at improving and accelerating the impact of promising non-profit organizations, starting with the Bay area as well as the Sacramento basin.
The challenge is how to articulate this vision into a powerful story that would present a different narrative on the role non-profit organizations play is today’s society.
The group needed to develop a brand identity that would reflect its mission as well finding a voice and strategic approach that could differentiate them from more traditional and established organizations already present in this segment.
Functions:
Communications Strategy, Creative Direction, Art Direction, Print Production
Materials Produced:
Brand Identity: Communications strategy, Logo study, Presentation templates, Brand positioning video.
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