HAPPY 2023!

Reality in our own image

Happy New Year from Guido

This past year has once again presented us with the constant fragmentation of opinions in a country and world that seems intent on constructing multiple realities. Each built in our image and liking, we seem unable to find common ground even in the most obvious and self-evident truths.

This thought has been the inspiration for this year’s wishes and illustration, the simple geometries which are found in Los Angeles’ architecture. The parking lot, the brightly colored buildings with oversized graphics.  These ordinary elements are enhanced by the clear blue sky, sliced by the jetliner trails, and punctuated by the ever-present palm trees. All of it in a light which seems to charge every color in a rich warm glow, so unique and so special.

We hope this image will bring a renewed interest in the importance of communication in a thriving society and culture. One that is free, honest, and respectful of other perspectives.

And with this message, I wish you a fabulous new year and the successful pursuit of everything you wish for.

All the best,

FELICE 2023!

Una realtà a nostra immagine e somiglianza.

Auguri di Buon Anno da Guido

A conclusione di un anno che ci ha nuovamente dimostrato come sia diventato così difficile il dialogo tra diverse fazioni, ho preso spunto da questa realtà per il mio messaggio di auguri.

Ho scelto uno scorcio banale della mia città, fatta di semplici geometrie e di una luce nitida e calda, che per me è molto simile a quella di Roma.

Lo spiazzo asfaltato, le righe bianche che delimitano i posti auto, i colori sgargianti, e le grafiche grandi come palazzi sono parte integrante del linguaggio urbano, che a Los Angeles muta a seconda delle zone e delle etnie che ne fanno parte. Tutto incorniciato da un cielo enorme, tagliato dalle scie degli aerei di linea e punteggiato dalle favolose palme alte otto piani.

Los Angeles è in continua evoluzione e come in un set cinematografico non esistono regole o canoni estetici a cui attenersi. La sua necessità di rappresentare il futuro la spinge a reinventarsi quotidianamente in una perenne sperimentazione urbana che la rende unica e inimitabile.

Felice anno nuovo quindi e un augurio a riflettere sull’importanza di comunicare liberamente, lealmente, e nel rispetto delle opinioni diverse. Solo in questo modo ci sarà possibile trovare un terreno comune, una visione condivisa, e magari un modo di riconoscere prima quello che ci unisce a discapito delle nostre differenze.

Buon Anno quindi, e arrivederci a presto!

Happy 2022 to Everyone!

Yup! This is our floor.

Again, after another challenging year, the inspiration for this year’s illustration came from the ordinary things in our lives, most of which we simply take for granted.

The control panel of a commercial elevator is a marvel of simplicity, the ideal interface for the complex task of delivering people and cargo to different parts of a building. Logical, sturdy, standardized, modular, accessible to the disabled, a triumph of functional design, and we’re just talking about the buttons pad! I did take some license in my illustration, but most of the hardware is true to the original.

We hope this image will bring a renewed interest on the myriad of instances where functional design impacts our lives, but most of all we hope that it will be fun reminder of the importance good design has in our lives, personal and collective.

And with this message, we wish you a fabulous new year and the successful pursuit of everything you wish for.

Happy 2021 to Everyone!


After such a challenging year, the inspiration for this year’s illustration came from the nostalgic world of amusement parks and arcades.

Will it be a ride in the hall of mirrors, the tunnel of love? A haunted castle, or perhaps a roller coaster? While we have little say on what the new year will bring, it will be up to us how we respond to its challenges and opportunities.

Enjoy the ride then, we hope it will bring more laughter than screams, but that most of all we hope that it will be fulfilling.

We wish you a fabulous new year and the successful pursuit of everything you wish for.

See the high-res image.


Happy 2020 everyone!

The year for choosing, if it only came in a pill. The idea came to me thinking of the Presidential elections, an important event which increasingly focuses the word’s attention. I wanted to highlight the importance of this event without taking sides by simply emphasizing the importance of this moment in time. I hope you like my attempt and find the message compelling.

This illustration is available in print in a variety of sizes and finishes, contact me via Email if you would like to get a copy for yourself of to send as a present.

Happy New Year, make it count!


Happy 2019 to Everyone!


We hope this year you will be able to solve the endless Rubik’s cubes life throws our way.

We could say that patience, dedication, and hard work are for sure key ingredients to solve the pesky puzzle.

We wish you a fabulous new year and the successful pursuit of everything you wish for.

See the gallery for an overview on how the image was created.

Bioimmunizer – Dietary Supplements

This identity study is for a Swiss-based dietary supplements company. During the development phase we narrowed the viable marks to three distinct marks, as it often happens the client choice didn’t coincide with our preference however here are both solutions. See which one is your favorite.

Briefing: To develop an identity that would convey the company’s scientific approach and solid research, also setting it apart from other competitors in the supplements segment which are often less sophisticated in their branding approach.

Objective: To create an identity that would be perceived as trustworthy as a pharmaceutical product from and as an established brand.

Creative line: Beaker


Creative line: Elements

This logo has such a wonderful potential when it comes to animation that I thought it would be fun to see it animated as a .GIF



Geometric patterns

A personal study on simple geometric patterns, with different elements, colors, and transitions.

Click on the image to see more samples.