When the company approached us with this project the brand was only in the imagination of its founders.
Our objective was to articulate the powerful story that was behind this eclectic and innovative brand.
After seeing their first eye wear collection and after having several conversations with the founders we were able to develop a creative concept and visuals that captured the brand’s essence.
Functions:
Project Management, Creative Direction, Art Direction, Executive Production, Print Production
Corporate Identity: Logos; Stationery; POS materials.
Advertising: Sizzle video presentation
Materials Produced:
Urband Eyewear sizzlepiece
In-store window display
