Logo study for an legal office

When I was approached by this team of visionaries I was immediately captivated by the incredible potential of this initiative. Working with Silicon Valley insiders at a project aimed at improving and accelerating the impact of promising non-profit organizations, starting with the Bay area as well as the Sacramento basin.

The challenge is how to articulate this vision into a powerful story that would present a different narrative on the role non-profit organizations play is today’s society.

The group needed to develop a brand identity that would reflect its mission as well finding a voice and strategic approach that could differentiate them from more traditional and established organizations already present in this segment.