This is campaign was created several years ago, but the product is still so slick that I am happy to have it in my portfolio. The concept aimed at leveraging the attention the SoundSticks gained with the Apple community, hence the simple white layout and the super-clean photo art direction. The ads have also been used in Japan, typesetting in this case became for me an exercise in abstraction.
Functions:
Project Management, Creative Direction, Art Direction, Print Production
Materials Produced:
Advertising: Product-launch print advertising.
Special events: Invites; large-format displays.
Project Gallery
