Concept renderings for the GP Law Group logo application on merchandising items.
The approach spans from traditional to unconventional by exploring the University aesthetics to present the law firm as an institution with lineage and tradition. For this purpose we came up with a different tagline that presents the firm’s mission and that we chose to express in Latin: Aequa Iustitia Omnibus, which translated in English means : Equitable Justice For All. A claim which plays with the collegiate ethos but also resonates as a solid and authoritative mission statement for the firm.
Take a moment to see the different layouts, download the files to take a closer look, we think there are several options to create merchandising solutions that will be fun to wear even outside of corporate settings or as a backup when our favorite fleece is in the laundry basket.
Color combinations can also be explored further, perhaps with Bruin or Trojan options. We think successful merchandising is one that can adapt seamlessly to different occasions and so we invite to look at these options and imagine them in a real-world situation.